The POWER of Video Content: Online Video Best Practices with Kim VanderPoel of Fresh Impact
Watch the full episode HERE.
In the world of digital marketing, there's no denying the power of video content. It's a medium that can engage and captivate audiences like no other. But how do you harness this power effectively? To shed light on this, we recently had a special guest, Kim VanderPoel, join us on our live show, "The Video Lab." Kim, the owner of Fresh Impact and a social media superstar, shared her invaluable insights into video content best practices. In this blog post, we'll delve into some of the key takeaways from our conversation.
The Importance of Consistency
Consistency is a cornerstone of success in video content marketing. Kim emphasized that maintaining a regular schedule for producing and sharing videos can make a substantial difference in your online presence. Think of it as building a relationship with your audience. Just as you wouldn't skip important meetings or appointments, you shouldn't skip out on your content schedule.
Consistency helps your audience know what to expect from you. It creates a sense of reliability, and over time, this can lead to increased trust and loyalty. Kim even mentioned a success story where a designer coach built a substantial audience through a weekend wind-down show, proving that a consistent schedule can work wonders.
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The Power of Engagement
Engagement is the fuel that keeps the video content engine running. Kim highlighted the importance of grabbing your audience's attention right from the start. Think of it as your "hook" – something that piques their interest and keeps them watching. Without engagement, even the most beautifully produced videos can fall flat.
The goal is to make it easy for your viewers to stay engaged. You want them to actively participate in the conversation. Encourage comments, questions, and interaction. After all, social media platforms love nothing more than content that keeps users engaged and on their platforms for longer periods. Kim also stressed the value of understanding your audience and tailoring your content to their preferences and interests.
Perfect Timing Matters
Timing is everything, especially in the world of video content. Kim advised paying attention to when your audience is most active and adjusting your posting schedule accordingly. While there are general guidelines for peak posting times, your audience may have unique patterns.
Kim shared a valuable insight: if your target audience is likely to be online on Saturday mornings, that could be the ideal time to share your content. This approach ensures that your videos are more likely to be seen when your audience is most receptive.
The Impact of Captions
One aspect of video content that often goes underestimated is the importance of captions. Kim underscored that captions are vital, particularly in a world where many viewers watch videos on mute or in public places where sound isn't convenient.
Captions enhance accessibility, making your content available to a broader audience, including those with hearing impairments. Additionally, they provide an extra layer of engagement by giving viewers a textual way to connect with your content.
Kim also emphasized the need to craft compelling captions that convey the essence of your message concisely. A well-crafted caption can entice viewers to turn on the sound or dive deeper into the content.
In conclusion, our conversation with Kim VanderPoel shed light on the vital elements that make video content marketing effective. Consistency, engagement, timing, and captions are not just buzzwords – they are the building blocks of a successful video content strategy. By implementing these best practices, you can create content that resonates with your audience, builds trust, and ultimately drives your brand or business forward.
Remember, there's no magic involved; it's about crafting meaningful and engaging content that aligns with your brand's values and resonates with your audience. If you're new to video content marketing, don't be discouraged. As Kim pointed out, the more you do it, the more comfortable you'll become. So, in the wise words of a famous sports brand, "Just do it!" Start creating and sharing video content consistently, and you'll be on your way to making a lasting impact in the digital landscape.
Stay tuned for more insights and practical tips on video content marketing, and mark your calendars for part two of our discussion with Kim VanderPoel on October 23rd – it promises to delve into even more platform-specific best practices.